Ease of use9.0/10
- It is free to use.
- Easy to use.
- Inclusion of professional messaging features like automatic reply, away message etc.
- Communication with Non-business user also can be done through same app.
- Most of the clients and colleagues are already using WhatsApp.
- Technically stable app.
- There is no differentiation for a business user. When a recipient dig the details of sender then only type of account is revealed.
- Poor Document Management.
- No Spam/junk filter.
- No security pattern, lock or password for the app.
|App Name||WhatsApp Business
|Available on||Google Play Store (Android)|
|Popularity||1 Million+ Download|
|Suitable for||Business Managers and office Goers|
|First Released on||January 2018|
The interaction with WhatsApp Business is not limited to WhatsApp Business users only but it can interact with regular WhatsApp users.
It allows creating a business profile. It includes details like address, email, website, and uptime. If any user will click on the name it will get all details.
What we liked most, is the Shortcut to Quick Replies. In business communication, certain data or details are repeatedly required. The Quick Replies allows saving a pre-written data assigned to a customizable Shortcut. For example, you can save all your bank details with Shortcut “Bank”. Whenever you type “/Bank”, it automatically takes the pre-written data. The shortcut list can be seen by typing “/ ” and can be chosen from the list as well. This is designed in very simple and effective manner.
Automatic Reply is also added. A user can use their own message in the Automatic Reply. The user can enable or disable it. If enabled, then the reply will be sent to the sender who has sent the message for the first time or after 14 days of inactivity. Only odd thing is that this Reply is sent to personal messages as well. There is no separator of a personal and professional message.
Away Message is an important function of any business communication. If the user is on holiday or doesn’t want to be available for any business talk, then this feature can be used.
Along with this, there are many good features like Label, Star Message (also available in regular WhatsApp) and detailed statistics.
This is indeed a simple and very useful business app which can help businessmen and professionals to manage the official chat. Since in India, WhatsApp is the very popular app so it is easy to use the application for business purpose as most of the clients are available on WhatsApp.
But this app doesn’t address the typical WhatsApp problem which is “Spam” message. For any professional, this is a big worry. Either the user can be blocked or muted (like we do in regular WhatsApp) but it cannot be marked spam or there is no spam filter.
We also felt the issue with the document management. The WhatsApp Business doesn’t allow to create folders and to save documents. In an official communication, this is a regular need.
The absence of security measure to use WhatsApp business is also a concern. If your mobile phone is unlocked then anyone can use your WhatsApp business account. For regular WhatsApp, it can be ignored but for a business app it is required.
Overall we found it good and useful app with many must have functions missing. We hope that the app will improve in coming days.